When Yas Bean approached us via Instagram, we were thrilled at the prospect of working alongside this ambitious, local startup.
Following a lockdown launch, Yas Bean were already on the road to bigger things. Outgrowing their coffee trailer, they took a huge risk, signing a lease on a run down, out of town premises.
AN AMBITIOUS, LOCAL STARTUP ON THE ROAD
TO BIGGER THINGS.
As a fledgling business, establishing a strong identity was essential. The flagship site's aesthetic would define this brand and set the bar for customer and industry expectations.
Time spend with owner Mika prior to any design work was detrimental. It enabled us to gain a thorough understanding how he wanted the space to feel, how he wanted his customers to feel and how his unique personalty was already informing his business decisions on a macro level from each stock item to the local suppliers he was carefully curating.
We took all this information and distilled it into a unique, branded aesthetic concept that would cover all elements of the physical space.
THE HOLISTIC APPROACH.
A UNIQUE, BRANDED, AESTHETIC CONCEPT COVERING ALL ELEMENTS OF THE PHYSICAL SPACE.
With over 15 years experience within the hospitality industry from events management to running restaurants, we know the level of detail required to really nail a smooth service. A carefully planned space means happy staff, happy customers and a healthy return on your investment.
Working closely with Yas Bean, we mapped out their ideal customer journey. We would create a space where all the boxes whether consumables, merchandise or social media shares, would be ticked along the way.
EXPERIENCE COUNTS, AND WHEN IT COMES
TO HOSPITALITY, WE KNOW OUR S**T.
OPERATIONS OR AESTHETICS, WE'VE GOT
Equipped with a concept and a clear vision of the Yas Bean customer journey, we used expertise and creative thinking to design a layout that would cleverly optimise the existing quirks and architectural features of this traditional terrace.
As well as serving 'grab and go' coffee, Mika was looking to introduce a retail element so we worked on creating an enticing environment for customers as well as a smooth operation for staff.
IT'S ALL ABOUT THE LAYOUT.
AN ENTICING ENVIRONMENT FOR CUSTOMERS AND A SMOOTH OPERATION FOR STAFF.
With a constantly evolving product range, in the service areas, flexibility and space saving ideas were essential. The design included compact and contemporary window bench seating, a slimline backbar and a carefully planned bar layout.
The colour palette was bold, bright and instantly recognisable. It was carried throughout the scheme with every detail, from the bar cladding to the bathroom and bespoke decorative plants.
FLEXIBLE, SPACE SAVING, COMPACT AND
BOLD, BRIGHT AND INSTANTLY
The innovative retail spaces were also designed with flexibility at the forefront and included bespoke, moveable stepped podiums in the brand colours both for shop floor merchandise and a mini bar top POS display.
A giant pegboard featured Yas Bean own brand merchandise, while bespoke, pull out under stairs storage housed extra stock, keeping the shop floor chic and minimal.
A HYBRID DESIGN WITH INNOVATIVE
Formerly a dark and dingy recording studio, we took the space back to brick. From lighting plans to detailed bar and seating specification, not only did we design and implement all the creative elements, we managed budgets and trades too. The level of detail in our design documents paired with a hands on, straight talking approach resulted in a smooth project. An outcome delivered on time, on budget and in line with the agreed aesthetic.
FROM CONCEPT TO REALITY.
A HANDS ON, STRAIGHT TALKING
One of the best parts of completing a project like this is hearing our client's feedback.
Check out what Yas Bean owner Mika had to say about working with us in the video below.
'I WANTED EVERYTHING TO BE INSTAGRAMMABLE... IF YOU LOOK AROUND THE SHOP, EVERYTHING IS CONSIDERED...
FROM OUR MENU TO OUR BATHROOM, EVERY SINGLE SPOT JUST LOOKS REALLY COOL.'
Since their launch in August 2021, Yas Bean have been featured in The Guardian and Cheshire Life Magazine and are currently looking for a second venue.
We're regularly working with Yas Bean on an ongoing consultancy basis for 'all things aesthetic'.
Follow them on instagram here!
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141 Hurdsfield Road, Macclesfield SK10 2QX