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With a thriving online clothing business, Moo Bou had recently undergone a web rebrand.
With a long established bricks and mortar shop desperately in need of a refresh, we were asked to design, supply and install the full 'glow up'.
Our mission was to bring the physical space bang up to date, a visual experience of the new and improved Moo Bou brand.
A RECENT ONLINE REBRANDING LEFT THE BRICKS AND MORTAR SHOP BEHIND THE TIMES
Working closely with Mou Bou owner Jen, we took a lot of time planning the operational elements of the space. With a contemporary and minimal space in mind, the challenge was planning the space for maximum efficiency.
The large volumes and high turnover of stock required clever solutions for 'zones' to conceal less aesthetic operational processes.
OPERATIONS AND AESTHETICS WERE A BALANCING ACT REQUIRING CLEVER SOLUTIONS TO OPTIMISE SPACE
We worked from the new Moo Bou branding guidelines to create a visual concept that would feel not only sleek and modern but also inviting and unintimidating. The Moo Bou brand is fresh and fashion forward, referencing disco, rock n roll, scandi and boho.
Our scheme would include small nods to these elements in a pared back and minimal way. A fine balance was required, a showcase of the brand's personality with enough space for the merchandise to shine.
A FINE BALANCE WAS REQUIRED, A SHOWCASE OF THE BRAND'S PERSONALITY, WITH ENOUGH SPACE FOR THE MERCHANDISE TO SHINE
The interior colour palate was created from the brand guidelines. Pale neutrals gave the space a warm and earthy base- a putty shade for the walls & soft furnishings, and a pale wood for furniture & shelving. Brass fixtures and fittings added further warmth and a sense of luxury.
The real power and essence of Moo Bou came from the accent colours- black and coral. The signature bright coral shade was used sparingly on the underside of architectural beams, the inside of door frames and a selection of merchandising accents.
THE REAL POWER AND ESSENCE OF THE BRAND CAME FROM THE CAREFULLY CONSIDERED USE OF ACCENT COLOURS
Suspended elements added character to the interior. To create a WOW factor and add heaps of personality, we installed a pair of feature garment rails and a large pampas & disco ball display in the centre of the shop.
Large graphic shapes painted in brand colours were also suspended in the window & centre of changing room space- a fun and on brand way to display feature products.
TO CREATE A WOW FACTOR AND ADD HEAPS OF PERSONALITY WE INSTALLED A LARGE PAMPAS AND DISCO BALL DISPLAY
WHAT'S NEXT?
Since their glow up, the Moo Bou store is now bang up to date and more importantly, thriving!
With a consistent brand, sleek aesthetic and and improved customer experience, the only way is up.
Check out Moo Bou online here!
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